I recently came across FanGager, a database that allows companies to see the activities of their fans on their social media accounts. Fans and followers can be sent emails from within the database, and the emails can be sorted according to certain demographics. This way, they can target different groups with information that would be more appealing to them. This will ultimately help them maintain strong customer relationship management.
The article says, “Brand managers can assign values to the actions they consider to be top priority. Once assigned, you can begin to measure and identify the fans who are engaging the most. For instance, if you think it’s valuable when users comment on your Facebook page, then you can assign a high number or points to that activity.” With FanGager, you can direct fans toward different types of engagement, based on their activities, to get the feedback you want. Fans can then be rewarded for their actions.
These types of technology are taking social media to the next level. For companies, this seems like an awesome venture and a great way to maximize the success of their social media. They can compare different timeframes of data and see how their different campaigns are working. However, I can see where some “fans” may see this as an invasion of their privacy – stalking, to some degree.
I personally think that when you make yourself visible to the public through the Internet, you should expect for this sort of thing to happen. I do understand, however, that people hate being bothered with this kind of thing, especially on their personal email accounts and profiles. What do you guys think?
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