At one of my recent sorority meetings, Dustin Lynch, an up and coming country musician, came to perform for us. He was a charming guy, and the fact that he played guitar and sang made all everyone at the meeting love him. One thing that him and his manager did was video his performance and he told us all that we were going to be featured on his website and facebook in that week's segment (they posted weekly videos about where his career was heading). The fact that we were going to be featured with DUSTIN LYNCH, someone who may be famous one day, made everyone that much more excited about it. Ten minutes after the meeting ended, I think it's safe to say that he had about 130 new friend requests on Facebook and 130 likes for his music page. He even went in and personally tagged everyone of us in the video after it was posted.
I think an important part of social media is actually going out and gaining a fan base, whether it be a service, product, or yourself. When you know you have something great and you believe in it, get people excited about what it is you're selling.
Dustin's proactive approach gained him huge support and started a word-of-mouth phenomenon about himself. We all wanted to see more about his music, and you better believe we went and told all of our friends and posted all of the pictures on Facebook! He also did a good job of targeting the right audience. So, moral of the story - there's more to social media than just having a blog or webpage; you have to be proactive about your approach and get people excited about your content.
http://www.facebook.com/#!/video/video.php?v=559541947769
I completely agree with your post! A lot of marketing campaigns are very innovative and have potential to become very successful for the firm, but leave it up to the consumer to do the majority of the work.
ReplyDeleteDustin did a great job of not only reaching an accurate target market, but he also intrigued you enough to research his music. Also, he made enough of an impression on you to include him in your blog which has potential of also reaching hundreds of people.
I watched his video! He has an amazing voice and I will be sure to spread the word! (As marketers intend for us to do) :).
I think Dustin's approach was genius. I think when something like this is approached in a more personal way they are bound to reach out to more people. I was not even there and after reading your blog I went to go watch the video posted and loved it. And you had to enjoy it somewhat for you to blog about it and speak so highly of him. And his approach is working because now I want to hear more music and look at his Facebook page. I know it is easier in Dustin's situation to have such a personal approach to new people, I just wish larger companies could make their approaches to their consumers more personal. With social media not slowing down I do think that it will make companies reaching out to customers and giving them what they want easier. Great post I really enjoyed it!
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